Our Management Team

David A. Snodgrass, CEO

David A. Snodgrass is Chief Executive Officer of Lake Trust Credit Union in Lansing, Michigan. Appointed by the Lake Trust Credit Union Board of Directors in October 2011, Snodgrass brings with him to Lake Trust a vast depth and breadth of successes from his former positions. Previously, he was Executive Vice President and Chief Strategy Officer at Affinity Federal Credit Union in Basking Ridge, New Jersey, and President and Board Member of Affinity Financial Services LLC.

In his 17 years with Affinity, Snodgrass conceived, developed and launched hundreds of initiatives that resulted in the expansion of membership in excess of 100%. Through his work with Affinity and formerly the NCUA, he has demonstrated deep expertise in strategic planning and business transformation as well as mergers/acquisitions, joint ventures, news business development, information technology and training.

Best known for his creative thinking, Snodgrass has an entrepreneurial spirit and an astounding ability to dream big; this really shined through with Affinity iLab, a team that he developed with credit union employees to brainstorm new products and services. He is respected for his strong capacity to see and define possible risk and is highly regarded for blending financial responsibility and creativity.

Snodgrass has served as Chairman of the New Jersey Council of CUES, is a former member of Filene’s i3 Innovation Group (2006-2009); and was named among the “40 Top Executives Under 40 in New Jersey” in 2006. A graduate of Indiana University of Pennsylvania with a B.S. in Business Administration/Accounting, David also holds an MBA from LaSalle University in Philadelphia.

An active community service advocate, David trains for local road races that raise money for area charities and has participated in Credit Union industry-sponsored Cherry Blossom 10-mile run in Washington DC four times in the past five years. He can also be found on the golf course, riding his motorcycle, and spending time with his children and wife, who are looking forward to living in Michigan.