Our Purpose

We exist to support the financial wellbeing of individuals, families, small businesses, and communities in Michigan. Beyond products and services, we advocate for our members and serve as an outlet to connect people and resources. The following statements guide our work.

We will be an engine of member and community wellbeing.

Member and community wellbeing is at the heart of all we do. We are dedicated to actively assisting the people of Michigan to walk the path of financial wellbeing. We support our members, their families, businesses, nonprofits organizations, and the communities we touch in their quest for success.

Young man standing in front of a house
Brighton Coffeehouse
We will foster the cooperative spirit.

We will thoughtfully utilize our cooperative structure and business philosophy to support efforts designed to improve the quality of life throughout Michigan.

We will advocate and inspire community engagement.

We will actively engage our members and others in the collective process of enhancing the wellbeing of all. In the credit union spirit of “People Helping People,” we will help design and offer opportunities for the people of Michigan to become more engaged and effectively support community improvement efforts statewide.

Moved By Good
Family smiling on a couch
We will perform at the highest levels of stewardship while creating sustainability for our members and communities.

We will earn and exhibit trust by acting with integrity and always striving to prioritize our members’ and communities’ best interests.